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Why JewBelong?

Judaism has been around for 3,500 years, so it’s obviously working for some people; but not for enough of us. The numbers are shrinking. And yeah, we get why: With all the rules and rituals, the Hebrew reading and chanting and the sometimes boring practice, it can be tricky to find all the richness, joy and spirituality at the heart of the religion.

That’s where JewBelong comes in! We don’t care which of your parents is Jewish, or if neither of them is, or what your Jewish background is… or even whether you believe in God. (Yeah, we said it.) JewBelong is here to help you make your Judaism your own. It’s filled with easy-to-follow, fun, touching, humorous and always non-intimidating content. And we hope it inspires you to come up with even more new and exciting ways to live Jewishly… and well!

Archie Gottesman and Stacy Stuart are the women behind Manhattan Mini Storage’s iconic billboards (check out their work here). They figured if they could rebrand something as boring as self-storage, then why not Judaism?

Learn more about them and their vision here:

JewBelong is a 501(c)(3).