A wise rabbi once said: “Judaism is a great product, but the marketing sucks.” As a Jew and a branding professional, Archie Gottesman is in full agreement. In her inspiring talks, she discusses this phenomenon with a contagious wit and passion that provoke even the most jaded to demand that their Jewish practice – whether it be big or small – touch their soul.
Archie knows in her kishkes that warm, meaningful Jewish rituals will keep people connected to their Jewish roots. This includes people who have a regular Jewish practice as well as those who are lukewarm, disengaged or totally new to Judaism. “Our Judaism should continuously fill us with joy, warmth and meaning and be something we look forward to, from Shabbat to the major holidays to lifecycle events,” she explains. “Everyone wants meaning in their lives. If Jews don’t find it in their Judaism, they will find it at yoga. Why not help Jews find the meaning in Judaism? How amazing would it be if disengaged Jews saw their Judaism as a gift, and as something that will add beautiful connections in their lives?”
Archie serves on the board of the Foundation for Jewish Camp and the Women’s Board of the New Jersey Performing Arts Center (NJPAC). In addition to her work for Jewish causes, Archie cares deeply about decreasing overpopulation in homeless dogs and is a past chairwoman of Animal Haven Shelter in Soho, NYC. Along with the rest of the Gottesman-DeBodes, four previously homeless dogs — hailing from Guatemala, NYC, New Orleans and Jerusalem — now call Summit, NJ, home.
Why make an account and save your favorite JewBelong stuff? Because someday Jack is going to get off his ass and pop the question and you’re going to get to plan that wedding you've been thinking about since third grade.
Because why use any of your precious brain cells to remember where you kept those great readings that you’ll use someday at Jeffrey’s B Mitzvah? Make an account, keep the readings there. Easy peasy. The only thing you’ll need to remember is your password, and from personal experience that’s hard enough.
Hey, can you watch the phones on Friday? We have a thing.