Why we show up where Jews aren’t
Targeting non-Jewish audiences with our billboard campaigns isn’t new for JewBelong.
Because raising awareness about antisemitism where people already get it doesn’t move anything.
The real work?
Showing up.
Loudly.
Consistently.
In places where the Jewish community isn’t already part of the conversation.
With one clear message:
Be an ally.
Not easy. Not subtle. Not optional.
Where we showed up in April
In April, we took that message straight into spaces where Jewish voices aren’t always expected—and that’s exactly the point.
Music Festivals
Coachella Valley Music and Arts Festival and Stagecoach Festival
Because if people are gathering for joy, freedom, and music, they should also understand what it means when those things are taken away.
The Bible Belt
- Myrtle Beach
- Memphis
- Little Rock
- Branson
- Bentonville
Places where Jewish messaging isn’t expected.
Which is exactly why it matters.
Let’s talk numbers (because they matter)
If you like math, here’s one worth paying attention to:
63,000,000 billboard impressions
That’s 63 million times someone saw a message about Jews that wasn’t coming from hate, misinformation, or a comment section.
That’s 63 million chances to interrupt assumptions.
To shift perception.
To make someone think twice.
Where we’re going next (May preview)
We’re not slowing down.
Midwest
- Cheyenne
- Rapid City
More of the Bible Belt
- Charleston
- Birmingham
- Savannah
- Florence
- Jackson
New places. Same mission. Bigger reach.
Help us keep showing up
Billboards aren’t cheap.
(About $12,000 per board, per month—just to put that in perspective.)
But they work. Because they go where conversations aren’t already happening.
JewBelong is showing up every day to make sure Jews aren’t invisible—and aren’t alone.
If you believe in that, help us keep going.
Or… come build this with us
Want a front row seat to all of this?
We’re hiring.
We’re looking for a New York–based Chief of Staff to help us grow, stay focused, and move fast.
Apply now and be part of the work.
